• Announcements

    Secretlab—gaming seat of choice for The International 2019 and world’s first Dota 2 chair

    AUGUST 15—International gaming seat specialist Secretlab is the choice of gaming seats for Dota 2’s The International 2019—which kicks off today and boasts the world’s largest-ever esports prize pool of over $32 million. The International 2019 (TI9)—the world championship equivalent for Dota 2—will feature 16 of the world’s most skilled and fearsome professional teams battling for esports biggest prize. They include: World #1 and #2 seeds Team Secret and Virtus.pro, as well as FIVE former TI winners OG (2018), Team Liquid (2017), Evil Geniuses (2015), Alliance (2013) and Natus Vincere (2011). To top it all off, at least 52.8 million fans are expected to tune in from all over the…

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    Secretlab partner CS:GO serial-winners Astralis to launch the Chair of Champions

    AUGUST 13, DENMARK—Award-winning gaming seat specialist Secretlab today announced a partnership with world-renowned esports organisation Astralis, one of the world’s greatest Counter-Strike: Global Offensive (CS:GO) teams, particularly with their incredible multiple-championship winning run over the past 2 years. The official tie-up makes Secretlab the official gaming chair partner for Astralis—who wrote CS:GO history and became the first-ever team in the world to attain and remain at rank #1 in the HLTV world rankings for an entire year between 2018 and 2019. This also culminated from Astralis’ staggering record of 15 championship triumphs since its origin. To celebrate this unprecedented achievement, the two powerhouse gaming brands today also co-launched the Secretlab…

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    Secretlab—the gaming seats of choice for the StarLadder Berlin Major 2019

    JULY 15, BERLIN—International gaming seat specialist Secretlab today announced a partnership with StarLadder to become the official choice of gaming seats for the highly-anticipated StarLadder Major Berlin 2019, the final of only two Counter-Strike: Global Offensive (CS:GO) Major Championships held each year, and the first-ever CS:GO Major to be hosted in Berlin, Germany. The StarLadder Major Berlin 2019 – which takes place from August 23 to September 8 – is the most important tournament of the year for teams, particularly being the final CS:GO Major of the year for the likes of legendary Astralis and current #1 CS:GO seeds Team Liquid, to prove their mettle. Astralis and Team Liquid have…

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    Introducing the all-new Secretlab 2020 Series: The Gold Standard of gaming seats

    MAY 22, UNITED STATES: International gaming seat specialist Secretlab today launched its 2020 Series—extensively designed and engineered to deliver a near-perfect, next-generation sitting experience—following the runaway success of its 2018 Series, which had gone on to set standards for the industry. The Secretlab 2020 Series is testament to 3 years of extensive research and development. This included reinventing manufacturing processes for even greater consistency and efficiency, relentlessly improving every design, as well as selecting only the highest-grade materials—which had overperformed in stringent tests for quality and durability, set far more rigorous beyond the current industry standards. The result is the mightily-improved 2020 Series that takes every feature, material used and…

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    Secretlab—the gaming seat of choice for the MDL Disneyland Paris Major

    MAY 4, PARIS—International gaming seat specialist Secretlab today announced a partnership with Mars Media and Disneyland Paris to become the official choice of gaming seats for the highly-anticipated MDL Disneyland® Paris Major, the first-ever Dota 2 Major to be held in France. The MDL Disneyland Paris Major, which kicks off tomorrow (May 4), is the 4th Major of this season’s Dota 2 Pro Circuit. It will host 16 of the world’s best Dota 2 teams—including current world #1 and #2 seeds Team Secret and Virtus.pro, as well as reigning and past The International Champions OG, Team Liquid and Evil Geniuses—as they fiercely battle for the tournament’s USD$1 million prize pool…

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    WINTER IS HERE: HBO® and Secretlab release world’s first official Game of Thrones® gaming chairs

    UNITED STATES, MAY 2—Winter is here, and the best seat in the house is no longer the Iron Throne. To celebrate the final season of Game of Thrones, international award-winning gaming seat maker Secretlab, in collaboration with HBO Licensing & Retail, today released the world’s first official Game of Thrones gaming chairs. The announcement comes in celebration of the internationally-acclaimed series’ long-awaited eighth and final season, which began airing on April 14. The Secretlab Game of Thrones Collection will be available in 3 limited edition variants, each carefully designed to bring to life three fan-favorite Houses: Stark, Targaryen, and Lannister. The Secretlab Game of Thrones Collection will be available for…

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    Secretlab announces Dark Knight-edition gaming chair to celebrate Batman’s 80th anniversary

    UNITED STATES, APRIL 11—International gaming chair maker Secretlab, in collaboration with Warner Bros. Consumer Products and DC, today announced a co-branded Dark Knight-edition Secretlab gaming chair to commemorate Batman’s 80th anniversary. The Secretlab Batman-edition chair culminates in the perfect union between Secretlab’s award-winning chairs and the most beloved comic character for the most fitting homage to the world’s greatest detective. The Batman Edition will be available for both the award-winning Secretlab OMEGA and Secretlab TITAN. The co-branded line can be purchased directly via Secretlab’s website. Said Ian Alexander Ang, co-founder and CEO of Secretlab: “To create a chair worthy of Super Heroes, we took inspiration from the greatest of them…

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    deadmau5 launches gaming chair line in collaboration with Secretlab

    UNITED STATES, MARCH 31—Internationally renowned electronic dance music producer and mau5trap label head deadmau5, in collaboration with award-winning gaming seat maker Secretlab, today launched the world’s first co-branded deadmau5 gaming chair. The Secretlab deadmau5 Edition will be the dance music legend’s first-ever official gaming product and a world’s-first union of dance music and gaming in a sleek, ultra-comfortable gaming chair. The deadmau5 Edition features deadmau5’s iconic mouse mask moniker, combined with the award-winning features of Secretlab’s OMEGA and TITAN lines. It will be available for sale on Secretlab’s website. A diehard gamer at heart, the multiple JUNO-Award winning musician debuted his Secretlab deadmau5 Edition chair to the world as the…

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    Secretlab—English Premier League & soccer pro Dele Alli’s gaming chair of choice

    UNITED KINGDOM, MARCH 27—International gaming chair specialist Secretlab today announced a partnership with English Premier League football star Dele Alli as the England midfield sensation continues to expand his presence in the gaming scene. Dele, who thundered a spectacular goal at the 2018 World Cup against Sweden to cement his world-class status on the international stage, is among the pioneers of top sporting athletes who actively stream while gaming. Just last April, Alli had whooping over 40,000 concurrent viewers tuned in to his Twitch channel just to watch him dismantle his opponents in Fortnite: Battle Royale. Dele’s love for gaming, even whilst on the football pitch, is also well-documented, having…

  • Announcements

    Secretlab Partners With League of Legends Esports

    Secretlab, international gaming seat specialist, today announced a multi-year global partnership with Riot Games—the developer, publisher, and league operator behind the world’s most-played game and most-viewed esports title, League of Legends. Secretlab will become the choice of gaming seats for the League of Legends Championship Series (LCS) in North America and the three premier global events: The Mid-Season Invitational, the All-Star Event, and the pinnacle of the League of Legends’ competitive calendar, the World Championship, which in 2018 broke all esports viewership records with 99.6 million fans tuning in to watch the World Finals. The LCS, which will be the first in the series of the events, will be returning…