The Secretlab Three Lions Edition was created specially for fans of England, paying tribute to the home of football
SEPTEMBER 4, 2020 — Secretlab, in collaboration with The Football Association (FA), today unveiled the Secretlab Three Lions Edition, the world’s first official England National Team gaming seat.
Specially created to honor the home of football, the Secretlab Three Lions Edition is particularly fitting as the first collaboration between Secretlab and a traditional sports team.
The Secretlab Three Lions Edition is dedicated to fans of English football, who are among some of the most ardent and passionate in the world. Inspired by the storied legacy of the Three Lions, whose first international match dates all the way back to 1872, the Secretlab Three Lions Edition is upholstered in navy blue, red, and white, the traditional kit colors of the Three Lions, and features the iconic crest embroidered on the backrest. The chair pays homage to the world’s oldest national football team and its heritage, a must-have for England fans looking to showcase their passion in comfort and style.
Many sports fans today are avid viewers of esports as well, and the Secretlab Three Lions Edition successfully brings together the worlds of traditional sports and gaming in a first-of-its-kind commemorative piece, featuring all the award-winning technology of the Secretlab 2020 Series.
The official Secretlab Three Lions Edition chair is the perfect way for fans to show their support for England as they head back onto the field. Complete with an exclusive England Official Merchandise card and other unique graphical elements, this is a statement piece designed to honor the English national team.
The Secretlab Three Lions Edition chair will be sold exclusively in the UK and is available for pre-order now.
Said Ian Ang, co-founder and CEO of Secretlab:
“So many people around the world have come to love football and the English culture because of England, including us at Secretlab. This partnership holds special significance for me as well because England is also the international football team that I support. We’re thrilled to be able to give English fans a new way to showcase their love and support for their team, while also taking advantage of the comfort Secretlab chairs are known for.”
Said John Allwood, Licensing & Retail Executive at the Football Association:
“We are delighted to be launching these gaming seats with Secretlab. It quickly became clear that Secretlab’s commitment to quality and creating best-in-class products makes them the ideal partner for us in this category. As we continue to expand our esports activity as an organisation through our eLions team, it’s more important than ever to engage with fans of esports and we see the England editions of Secretlab’s renowned OMEGA and TITAN chairs as an ideal way to do just that.”
Secretlab was established in 2014 to create the pinnacle of gaming seats—each extensively designed and engineered with only materials of the highest grade to ensure absolute comfort and unparalleled support. Today, Secretlab is the global choice of gaming seats for the world’s premier gaming tournaments, top esports professionals and over 500,000 satisfied users from more than 60 countries worldwide, alongside rave reviews from international media publications. And we’re only getting started.
About The Football Association
The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the elite, and successfully generates enough revenue to support the investment of well over £100m into English football each year. The FA oversees 27 England international teams, across men’s, women’s, youth and disability football, as well as running The FA Competitions, including the Emirates FA Cup and Women’s FA Cup, and the world-class facilities of Wembley Stadium connected by EE and St. George’s Park, all with a purpose to Unite the Game and Inspire the Nation.