Channel the daring spirit of the Sant’Agata Bolognese with the Secretlab for Automobili Lamborghini Collection. Arriving 2022.
NOVEMBER 28, 2021 — Meet Secretlab for Automobili Lamborghini, where next-generation ergonomic comfort meets state-of-the-art design. United by the same uncompromising approach to performance and style, Secretlab and the House of Sant’Agata Bolognese come together to create the Secretlab for Automobili Lamborghini Collection — the perfect fusion of technology, innovation, and craftsmanship.
A tribute to the fanatical attention to detail that both brands are known for, every stitch, shade, and material in the Secretlab for Automobili Lamborghini Collection is carefully considered to deliver luxury in gaming chairs. Bring the spirit of Lamborghini off the road and into your home with the Secretlab for Automobili Lamborghini Edition, and the Secretlab for Automobili Lamborghini Pinnacle Edition.
Ready for the race tracks. Ready for the ultimate joyride at home. Drawing from Lamborghini’s iconic super sports car designs, the Secretlab for Automobili Lamborghini Pinnacle Edition features a carbon fiber top plate and luxurious Alcantara® for an exceptional interpretation of Lamborghini design in a seat created for the truest fans.
“The amount of detail that goes into every single Lamborghini car is exceptional, and that’s something we share at Secretlab. Marrying our leading edge in technology and ergonomics with Lamborghini’s performance-driving DNA to create not one but two chairs for the brand’s most loyal fans has been a dream,” said Ian Ang, co-founder and CEO of Secretlab.
The Secretlab for Automobili Lamborghini Edition chair is set to make its debut at The Real Race, a global racing simulator competition for players of all levels. Drivers in America, Europe, Africa, and Asia will battle across both virtual and real tracks for the opportunity to become Lamborghini’s official sim driver for 2022.
Driven by extensive research, development, and cutting-edge engineering, Secretlab’s award-winning chairs are the top choice of the world’s premier gaming tournaments, championship-winning teams, and over a million users worldwide.
Crafted in that same spirit of excellence and competition, the Secretlab for Automobili Lamborghini Collection is equipped with all the ergonomic upgrades of the Secretlab TITAN Evo 2022. Join us in the race toward excellence — arriving 2022.
Established in 2014, Secretlab has redefined what people think of when it comes to gaming chairs. Driven by extensive research, development, and cutting-edge engineering, Secretlab’s award-winning chairs are the top choice of the world’s premier gaming tournaments, championship-winning teams and over 1,000,000 users worldwide. Today, Secretlab’s proprietary technology and design innovations continue to push the boundaries in ergonomic comfort and the science of sitting, winning over 40 Editor’s Choice and Best Hardware Awards from leading international publications and reviewers.
About Automobili Lamborghini S.p.A.
Founded in 1963, Automobili Lamborghini is headquartered in Sant’Agata Bolognese, in Northern Italy.
Lamborghini currently produces two super sports car models, the V12-powered Aventador, launched in 2011, and the V10-powered Huracán, launched in 2014, along with the Urus Super SUV powered by a twin-turbo V8 engine, launched in 2017.
Over half a century Automobili Lamborghini created a continuous series of dream cars, including the 350 GT, Miura, Espada, Countach, Diablo, Murciélago, as well as limited editions such as the Reventón, Sesto Elemento, Veneno and the Centenario. With the Lamborghini Sián FKP 37 unveiled in 2019, a few-off build of only 63 units, the company delivers unique new hybrid technologies, featuring the world-first application of a supercapacitor for hybridization, new materials technology, and unsurpassed Lamborghini performance.
In 2021 Lamborghini dedicated to the Countach for its 50th anniversary, a limited and futuristic edition of the super sports car: the Countach LPI 800-4, iconic, with revolutionary design and technology rule-breaker.