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Secretlab for Automobili Lamborghini Pinnacle Edition: The perfect fusion of two brands at the pinnacle of innovation and craftsmanship

By December 20, 2022 No Comments

The highly-anticipated Secretlab for Automobili Lamborghini Pinnacle Edition gaming chair drops today, with only 50 pieces crafted worldwide.

December 19, 2022 When Secretlab meets Lamborghini, the result is a visually stunning masterpiece that perfectly fuses form and function. The Secretlab for Automobili Lamborghini Pinnacle Edition gaming chair celebrates the exceptional attention to detail and mission for serious performance shared by the two brands. Having incorporated Lamborghini’s DNA, the Secretlab for Automobili Lamborghini Pinnacle Edition challenges the status quo yet retains everything that people love about Secretlab chairs.

With only 50 pieces to ever be crafted worldwide, The Secretlab for Automobili Lamborghini Pinnacle Edition is a symbol of exclusivity from start to finish, proudly indicated by a serialized “01 di 50” badge on the back of the chair. Each one intricately handcrafted, the chairs will be produced in waves to ensure the most stringent quality measures — Wave 1 drops now in highly limited quantities.

Drawing inspiration from the performance-driven design of Lamborghini’s iconic super sports cars, the Secretlab for Automobili Lamborghini Pinnacle Edition boasts a specially handcrafted carbon fiber shell on its backrest, a tribute to Lamborghini’s industry-leading research and use of the lightweight material to support aerodynamic performance in its cars. The carbon fiber shell’s shape is inspired by the clean surfaces and edges of Lamborghini cars, seamlessly merging the Lamborghini DNA aesthetic with the signature form of the Secretlab TITAN Evo 2022 chair.

“Carbon fiber plays such an integral role in Lamborghini’s super sports cars, we knew we had to incorporate it into the Pinnacle Edition. This was a first for us, or any gaming chair for that matter, which meant spending countless hours studying and experimenting with it. The carbon fiber shell alone went through over 20 iterations before we were satisfied with it, but it’s all part of our uncompromising approach to design,” said Alaric Choo, co-founder and Chief Strategy Officer at Secretlab.

Upholstered in exquisite Alcantara®, the Pinnacle Edition transports you right into the seat of a Lamborghini super sports car, complete with Lamborghini’s iconic Y-pattern quilted on the backrest. Embroidered lines feature on the chair’s side wings and seat base as a unique interpretation of the Y-shapes that are commonly seen in Lamborghini car seats. Shaped in harmony with the contours of the chair, the lines subtly direct your eyes to the Automobili Lamborghini shield logo which takes center stage on the backrest, and the Italian flag bar on the front of the seat base, symbolic of Lamborghini’s Italian heritage.

Doubling down on performance-driven design, the Secretlab for Automobili Lamborghini Pinnacle Edition comes equipped with the full suite of ergonomic features of the TITAN Evo 2022, Secretlab’s most technologically advanced chair yet, offering science-backed support and for all-day comfort. Together with the Secretlab for Automobili Lamborghini Edition that was released for sale in October, the Secretlab for Automobili Lamborghini Collection brings the daring spirit of Lamborghini off the road and into the comfort of your home.

About Secretlab

Established in 2014, Secretlab has redefined what people think of when it comes to gaming chairs. Driven by extensive research, development, and cutting-edge engineering, Secretlab’s award-winning chairs are the top choice of the world’s premier gaming tournaments, championship-winning teams and over 2,000,000 users worldwide. Today, Secretlab’s proprietary technology and design innovations continue to push the boundaries in ergonomic comfort and the science of sitting, winning over 60 Editor’s Choice and Best Hardware Awards from leading international publications and reviewers.

To learn more about us, visit www.secretlab.co, or follow Secretlab on our Facebook, Instagram (@Secretlab) and Twitter (@secretlabchairs) pages.

About Automobili Lamborghini S.p.A.

Founded in 1963, Automobili Lamborghini is headquartered in Sant’Agata Bolognese, in the

province of Bologna, and produces some of the most desirable super sports cars in the world. Still rooted in its historic headquarters in the heart of Motorvalley, Lamborghini is synonymous with the highest technological expertise in the design and production of engines with extraordinary performance. The design of each model has always been unique: the language of forms is visionary and ahead of its time.

Brave, unexpected and authentic: the three values of the Sant’Agata Bolognese brand are reflected in the three models in the range, two super sports cars with naturally aspirated V10 and V12 engines, the Huracán and the Aventador, which will be replaced in 2023 by the PHEV successor, and the V8 engine with the Super SUV Urus, the perfect combination of power, performance, comfort and driving versatility.

In 60 years of history, Automobili Lamborghini has created a series of dream cars including 350 GT, Miura, Espada, Countach, LM 002, Diablo and Murciélago, and limited series such as Reventón, Sesto Elemento, Veneno, Centenario, Sián FKP 37 and Countach LPI 800-4, the latter postmodern homage to the 50th anniversary of the iconic 1970s Countach.

Automobili Lamborghini is today a global company with a balanced presence in the three macro-regions America, Europe/ Middle-East/Africa and Asia Pacific. Based on record commercial and financial results and in constant growth and with the support and passion of over 1,900 employees, Lamborghini is now aiming for an increasingly sustainable future, through the hybridization of the entire range by 2024 up to the introduction of a fourth model full electric, while still fully respecting the values and DNA of the brand.