Naruto X Secretlab: An ode to fans of the Greatest Ninja and gamers around the world

By October 12, 2022 June 24th, 2024 No Comments

Training and honing your skills will always be painful, but sitting shouldn’t be.

October 12, 2022 — Meet the Secretlab Naruto Shippuden Collection¹, created by award-winning gaming chair manufacturer Secretlab in collaboration with VIZ Media. Naruto Shippuden is a top manga and anime title that has taken the world by storm, consistently topping the New York Times Manga Best Seller List with over 250 million copies sold globally. Launching on Naruto Uzumaki’s birthday of October 10th, as part of the anime’s 20th anniversary celebrations, the Secretlab Naruto Shippuden Collection is a fan essential not to be missed.

The first of The Big Three anime to break out of Japan and trailblaze its way to become a global cult favorite, Naruto has become an all-time favorite anime of an entire generation of fans since it first aired in 2002, especially with its valuable life lessons of perseverance, hard work and more.

“Naruto has never just been an anime — it’s a timeless classic that has defined the teenage years of many, most of our team included. It’s incredible for us to now be able to put an authentic Naruto spin on our award-winning chairs with symbolic elements from the anime. Fans will be proud to add them to their Naruto collection,” said Alaric Choo, co-founder and Chief Strategy Officer at Secretlab.

“Secretlab has a knack for capturing the most iconic elements of each partner they collaborate with and translating it into a one-of-a-kind feature in their chairs. They’ve once again successfully created something really true to Naruto Shippuden with this collaboration, especially with the signature shinobi headband incorporated into the chairs — it’s definitely a must-have for all fans,” said Laura Takaragawa, Vice President Consumer Products at VIZ Media.

Through this premium collection, Secretlab once again brings world-class ergonomics to anime fans around the world. Available in sizes S, R and XL, the Naruto Shippuden Collection combines the award-winning features of the Secretlab TITAN Evo upholstered in Secretlab SoftWeave Plus® fabric with the distinct art style and instantly recognizable elements from the Naruto franchise. 

About the Secretlab Naruto Shippuden Collection

Inspired by the Greatest Ninja himself, the Secretlab TITAN Evo Naruto Edition is anchored by the Eight Sign Sealing Formula on the back of the chair, which sealed the Nine-Tails into Naruto, an homage to his identity as the Nine-Tails Jinchuriki. Magatamas on the chair’s side wings represent Naruto in Nine-Tail’s Mode where he draws on the beast’s power, making him the strongest human to ever live. The emblematic headband worn by all shinobi to pledge loyalty to their village is also embedded into the chair, giving fans a special piece of the shinobi identity.

The same forehead protector is featured on the Secretlab TITAN Evo Akatsuki Edition but with a crossed-out logo, a nod to the Akatsuki custom of crossing out the symbol on their headbands to represent the members’ severed ties with their former villages. The iconic red Akatsuki symbol, a grim reminder of the rain of blood amidst wars that gave rise to the rogue clan’s organizations, is embroidered on the front and back of the chair, as well as on the side wings in a quilted pattern.

Though originally founded to make the world a better place, the Akatsuki clan’s means of achieving peace warped over time as they descended into villainy, while Naruto grew up being ostracized but became a hero against all odds. Whose side are you on?

About Secretlab

Established in 2014, Secretlab has redefined what people think of when it comes to gaming chairs. Driven by extensive research, development, and cutting-edge engineering, Secretlab’s award-winning chairs are the top choice of the world’s premier gaming tournaments, championship-winning teams and over 2,000,000 users worldwide. Today, Secretlab’s proprietary technology and design innovations continue to push the boundaries in ergonomic comfort and the science of sitting, winning over 50 Editor’s Choice and Best Hardware Awards from leading international publications and reviewers.

To learn more about us, visit, or follow Secretlab on our Facebook, Instagram (@Secretlab) and Twitter (@secretlabchairs) pages.

About Viz Media

VIZ Media is a premier manga publisher, anime distributor, and entertainment company in America. VIZ is at the forefront of America’s Japanese pop-culture phenomenon, which today dominates multiple industries from publishing and animation to film and gaming.

VIZ Media Consumer Products is a leading licensing anime company, developing innovative consumer wares, coupled with a portfolio that includes worldwide hits such as Naruto, Hunter x Hunter, Bleach, JoJo’s Bizarre Adventure, Inuyasha and more. VIZ Media is known for shaping licensing programs that create culture and make brands industry pacesetters.

 ¹Respective regional pricing will be available at at launch.