From November 18, we’re launching the world’s first Secretlab Experience Store in Los Angeles and rolling out dedicated Secretlab spaces at Best Buy, starting with 15 stores across the country.
Today, you’ll find a Secretlab chair used on world championship stages, in Oscar-winning composer Hans Zimmer’s studio, in chess grandmaster Magnus Carlsen’s home, and even on the pages of Jim Lee’s Batman issue 159. Secretlab has transformed setups around the world since its founding 11 years ago — more than 3 million users worldwide now use Secretlab’s chairs and desks, with the US among our largest markets.
This November, we’re bringing our research-backed chairs and desks into US stores. Our full US retail launch begins on November 18 with the world’s first Secretlab Experience Store in Los Angeles. We will also be rolling out dedicated Secretlab spaces at Best Buy, starting with 15 stores across the country.
Many of our customers first discovered Secretlab through esports broadcasts, creator streams, independent reviews, or people they know, then came directly to secretlab.co to get their own setups. Our new retail spaces give them another way to try our chairs and desks, and find what works for their needs.
The Secretlab Experience Store in Los Angeles will showcase all our latest products, offer personalized consultations with Secretlab product experts, and exclusive drops.
Plus, dedicated Secretlab spaces in selected Best Buy stores will let even more customers try our chairs and desks and take their chosen products home.
“When people get the chance to sit in our chairs and experience them for themselves, a large percentage end up purchasing one for their own setup. We’ve seen it at Anime Expo, Comic-Con, and the world’s premier esports tournaments like Worlds and The International. That’s why we’ve been working hard to let more fans experience Secretlab in person.
We spend years obsessing over our chairs and desks, including details we don’t even market. Now, more people across the US can sit down and feel what all that work adds up to. “
Ian Ang, Co-Founder & CEO of Secretlab
The design and engineering behind every Secretlab setup
When Hans Zimmer purchased a Secretlab TITAN Evo Dark Knight Edition for his studio, he described spending as many as 16 hours a day composing. Professional esports athletes, including T1, Cloud9 and Team Secret, face similarly demanding days, going through grueling training to compete for multi-million dollar prize pools on the world’s biggest stages.
Their work may be different but they often share a common need for comfort and support through long hours of sitting. We believe that by developing a Secretlab chair that meets such high demands from professionals, it can keep up with any user who spends serious time at their desk.
Our product engineers are chair and desk specialists who obsess over how pressure is distributed across our proprietary cold-cure foam, how our chairs support different sitting positions, how our desks make cable management effortless and fuss-free, and more. What customers feel in a Secretlab chair is the result of years of testing and refinement.
We also established an independent Ergonomic Advisory Board — a team of experts in biomechanics, orthopedics, and human performance — to work with our product specialists on rigorous ergonomic studies and product development reviews. Both our flagship Secretlab TITAN Evo and our latest Secretlab ATLAS task chair have been tested and certified by United States Ergonomics to deliver measurable benefits.
These are the details we’re now inviting US customers to experience in person. After all, the only spec you can’t research is how it feels to you.
The Secretlab Experience Store in Los Angeles
At 8464 Melrose Avenue in West Hollywood, our first Secretlab Experience Store will welcome visitors daily from 12pm to 530pm on Mondays and 12pm to 7pm Tuesday-Sundays, letting customers see how the complete Secretlab setup comes together.
Check out new releases
We’ll showcase all our latest products, so customers will be among the first to see new releases in person. This includes officially licensed Special Edition designs, such as Automobili Lamborghini, Pokémon, One Piece, Spider-Man, Game of Thrones, and more.
Book 1-on-1 consultations
Customers can book a consultation on secretlab.co/experience-store with the chair, desk, and accessories they want to try. Our product experts will set up the customer’s personalized configuration, so they can try it out in-store. Plus, customers can get tailored product advice and learn how to set it up themselves at home.
Opening day exclusives
To celebrate our new store opening on November 18, we’ll be hosting a special lucky draw giveaway. The first 50 visitors will receive an exclusive Prize Pass and stand a chance to win a Secretlab MAGNUS Evo desk!
Secretlab arrives at Best Buy
Starting from November 18, we’ll also be rolling out dedicated Secretlab spaces inside 15 Best Buy stores across the US, including California, Florida, Colorado, Virginia, Washington, Idaho, Alabama, Pennsylvania, and Texas, with more stores to come.
For the first time, customers can go hands-on with the full Secretlab setup at a major US electronics retailer. Across these stores, customers can try out Secretlab chairs and desks for the right fit — and take their chosen products home with them.
Visit secretlab.co/locations for more information about Secretlab stores and find participating Best Buy locations closest to you.
