The Secretlab Superman and The Flash Editions are the latest introductions to Secretlab’s growing collection of iconic Super Heroes and Super-Villains from the DC Universe made specially for fans of the Man of Steel and the Scarlet Speedster.
OCTOBER 7, 2021 — Secretlab supercharges its epic superhero lineup with all-new Superman and The Flash Edition chairs. Together with Warner Bros. Consumer Products and DC, Secretlab has created the world’s most comfortable chairs for fans of the DC Universe and two of the founding members of the Justice League.
Launching timed to DC FanDome 2021, which returns after its inaugural event last year garnered more than 22 million views globally, Superman and The Flash join Batman and The Joker in the Secretlab DC Collection. The line of chairs brings to life some of the most iconic Super Heroes and Super-Villains from the DC Universe. The complete collection is now available for the Secretlab 2022 Series in Small, Regular and XL, so DC fans can kick back and relax with their favorite Super Hero (or Super-Villain).
From the Golden Age of comics to the modern age, Superman and The Flash have become universal symbols of justice, bringing together generations of DC fans all over the world with their heroism. Deeply embedded in modern mythology, Superman and The Flash have passed through the hands of multiple directors, artists, writers and actors over the past century, each bringing something new to their characters while cementing their legacy.
The Secretlab Superman and The Flash Edition chairs deliver unique interpretations of each Super Hero, fusing the iconic shield of the House of El — the symbol of hope — and the awe-inspiring lightning bolt of valor, speed, and optimism, with the next-generation ergonomic upgrades of the Secretlab TITAN Evo 2022.
Secretlab Superman Edition
Pay homage to the greatest Super Hero in comic book history. Upholstered in a moody storm blue, the Secretlab Superman Edition chair renders the House of El shield in metallic red and silver accents for striking contrast. A timeless design for a hero that transcends the ages.
Secretlab The Flash Edition
Celebrate the fastest man alive with the Secretlab The Flash Edition chair. Clad in a deep garnet red and detailed lightning accents, the chair is a perfect fit for fans of the fast-talking, timeline-altering, and multiverse-saving speedster.
Said Ian Ang, co-founder and CEO of Secretlab:
“The epic stories of the DC Super Heroes have always been deeply intertwined so we knew we wanted an equally epic lineup of chairs to supercharge the experience for fans as they dive into the DC Universe. Featuring the iconic duo of Superman and The Flash in this latest expansion was an obvious choice. Nothing says an immersive experience like reading your favorite DC comics or playing DC video games in a Secretlab chair inspired by a beloved DC character, and this is just the start of all the exciting stuff we’ve got planned for fans!”
Said Vikram Sharma, Head of Consumer Products, Advertising & Partnerships, WarnerMedia India, Southeast Asia & Korea:
“DC FanDome in October is the ultimate celebration of all things DC. What better way to experience it than sitting in one of these awesome chairs from Secretlab to immerse yourself fully! We’re really pleased to continue our long-standing partnership and build on earlier sell-out products including The Dark Knight, The Joker and Game of Thrones.”
Established in 2014, Secretlab has redefined what people think of when it comes to gaming chairs. Driven by extensive research, development, and cutting-edge engineering, Secretlab’s award-winning chairs are the top choice of the world’s premier gaming tournaments, championship-winning teams and over 1,000,000 users worldwide. Today, Secretlab’s proprietary technology and design innovations continue to push the boundaries in ergonomic comfort and the science of sitting, winning over 40 Editor’s Choice and Best Hardware Awards from leading international publications and reviewers.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, part of WarnerMedia Global Brands and Experiences, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
DC, a WarnerMedia Company, creates iconic characters, enduring stories, and immersive experiences that inspire and entertain audiences of every generation around the world and is one of the world’s largest publishers of comics and graphic novels. As a creative division, DC is charged with strategically integrating its stories and characters across film, television, consumer products, home entertainment, interactive games, DC UNIVERSE INFINITE digital subscription service and community engagement portal. For more information visit dccomics.com and dcuniverseinfinite.com.